About Us

About Us

SasSea Swimwear is a British swimwear brand born from the desire to create pieces that make women feel sexy, confident and fearless. The brand was founded by Victoria James, a London-based fashion enthusiast and avid beach-goer.

Offering glamorous bikinis and one pieces, it fills a gap in the market for luxury swimwear that is cut in a sexy and flattering way. With a love for fashion and eye-catching detail, Victoria really wanted to create a brand that offers statement swimwear pieces that create an impact poolside.

She says: “I have always loved being by the pool or at the beach and wanted to help bring contemporary fashion to the water. I wanted to create something that says ‘wow!’”

Combining luxury fabrics with sexy cut outs and custom made hardware to amp up the glam factor, the styles are playful, risqué and fun.

The typical SasSea customer is bold, assertive, likes to stand out from the crowd and has bucket loads of sass. She knows what she wants out of life and isn’t afraid to get it. 

Whether attending pool parties abroad, posing on yachts or just simply hitting the beach, SasSea Swimwear offers the perfect piece for every occasion.

All of the swimwear briefs are cut in a moderate brazilian style to flatter a woman’s figure. They are narrower in the back than full coverage bottoms with ruching down the centre.

“The Brazilian style briefs prevent the saggy bum look,” says Victoria. “The ruching gathers up the excess fabric so that the bottoms don’t droop when you step out of the water.

“They create a sexier view of your bum, whilst the ruched stitching helps to outline and accentuate your shape.”

The luxury bikini tops and bottoms are also available to buy separately ensuring that they flatter every figure and offer a flawless fit. 

The hardware has been thoroughly tested to ensure it is safe to wear in the sun, as well as in both chlorine and salt water.